did you know that you have big things to accomplish in life? and did you know that those big things are getting rather dusty while you pour yourself another cup of coffee， and decide to mull things over rather than do them? we were all born with a gift to give in life， one which informs all of our desires， interests， passions and curiosities. this gift is， in fact， our purpose. and you don't need permission to decide your own purpose. no boss， teacher， parent， priest or other authority can decide this for you. just find that unique purpose.
over the last decade， numerous books featuring lessons from historical figures have appeared on the shelves of bookstores around the world. and socrates stands with leonardo da vinci， nicholas copernicus， charles darwin and albert einstein as a beacon of inspiration for independent thinkers. but he came first. cicero said of socrates that， "he called philosophy down from the skies and into the lives of men." so use socrates' principles in your life， your work， your learning， and your relationships. it's not about socrates， it's really about you， and how you can bring more truth， beauty and goodness into your life everyday.
life is brief， and then you die， you know?
innovation distinguishes between a leader and a follower.
we're here to put a dent in the universe. otherwise why else even be here?
i would trade all of my technology for an afternoon with socrates.
be a yardstick of quality. some people aren't used to an environment where excellence is expected.
there's a phrase in buddhism， 'beginner's mind.' it's wonderful to have a beginner's mind.
do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
remembering that you are going to die is the best way i know to avoid the trap of thinking you have something to lose.
i'm the only person i know that's lost a quarter of a billion dollars in one year... it's very character-building.
we think basically you watch television to turn your brain off， and you work on your computer when you want to turn your brain on.
you can't just ask customers what they want and then try to give that to them. by the time you get it built， they'll want something new.
death is very likely the single best invention of life. it is life’s change agent. it clears out the old to make way for the new.
have the courage to follow your heart and intuition. they somehow already know what you truly want to become. everything else is secondary.
your time is limited， so don't waste it living someone else's life.…don't let the noise of others' opinions drown out your own inner voice.
if you do something and it turns out pretty good， then you should go do something else wonderful， not dwell on it for too long. just figure out what’s next.
being the richest man in the cemetery doesn't matter to me ... going to bed at night saying we've done something wonderful... that's what matters to me.
the only way to do great work is to love what you do. if you haven't found it yet， keep looking. don't settle. as with all matters of the heart， you'll know when you find it.
each lesson might be difficult to integrate into your life at first， but if you ease your way into each lesson， one at a time， you’ll notice an immediate improvement in your overall performance. so go ahead， give them a try.
以上每句话，刚开始也许很难真正渗透入你的生活， 以上每句话，刚开始也许很难真正渗透入你的生活，但是如果你慢慢吸收这些教训，每次领悟一句话， 是如果你慢慢吸收这些教训，每次领悟一句话，慢慢的你将会发现一个全新的自我。不要踌躇不前，试试看。 你将会发现一个全新的自我。不要踌躇不前，试试看。
are you tired of living someone else's dream? no doubt， it's your life and you have every right to spend it in your own individual way without any hurdles or barriers from others. give yourself a chance to nurture your creative qualities in a fear-free and pressure-free climate. live a life that you choose and be your own boss.
it is the kind of mind that can see things as they are， which step by step and in a flash can realize the original nature of everything. beginner's mind is zen practice in action. it is the mind that is innocent of preconceptions and expectations， judgements and prejudices. think of beginner's mind as the mind that faces life like a small child， full of curiosity and wonder and amazement.
your time is limited， so don't waste it living someone else's life. don't be trapped by dogma - which is living with the results of other people's thinking. don't let the noise of other's opinions drown out your own inner voice. and most important， have the courage to follow your heart and intuition. they somehow already know what you truly want to become. everything else is secondary.
don't equate making mistakes with being a mistake. there is no such thing as a successful person who has not failed or made mistakes， there are successful people who made mistakes and changed their lives or performance in response to them， and so got it right the next time. they viewed mistakes as warnings rather than signs of hopeless inadequacy. never making a mistake means never living life to the full.
there is no shortcut to excellence. you will have to make the commitment to make excellence your priority. use your talents， abilities， and skills in the best way possible and get ahead of others by giving that little extra. live by a higher standard and pay attention to the details that really do make the difference. excellence is not difficult - simply decide right now to give it your best shot - and you will be amazed with what life gives you back.
innovation has no limits. the only limit is your imagination. it's time for you to begin thinking out of the box. if you are involved in a growing industry， think of ways to become more efficient; more customer friendly; and easier to do business with. if you are involved in a shrinking industry – get out of it quick and change before you become obsolete; out of work; or out of business. and remember that procrastination is not an option here. start innovating now!
live in a way that is ethically responsible. try to make a difference in this world and contribute to the higher good. you'll find it gives more meaning to your life and it's a great antidote to boredom. there is always so much to be done. and talk to others about what you are doing. don't preach or be self-righteous， or fanatical about it， that just puts people off， but at the same time， don't be shy about setting an example， and use opportunities that arise to let others know what you are doing.
i've got it down to four words: "do what you love." seek out an occupation that gives you a sense of meaning， direction and satisfaction in life. having a sense of purpose and striving towards goals gives life meaning， direction and satisfaction. it not only contributes to health and longevity， but also makes you feel better in difficult times. do you jump out of bed on monday mornings and look forward to the work week? if the answer is 'no'， keep looking， you'll know when you find it.
reams of academic studies over the decades have amply confirmed television's pernicious mental and moral influences. and most tv watchers know that their habit is mind-numbing and wasteful， but still spend most of their time in front of that box. so turn your tv off and save some brain cells. but be cautious， you can turn your brain off by using a computer also. try and have an intelligent conversation with someone who plays first person shooters for eight hours a day. or auto race games， or role-playing games.